The uniform and the consumer experience

Imagine arriving in a new city and finding your favorite restaurant chain. When you enter, the atmosphere is familiar, the menu is the same and the uniforms are the same, making you feel at home. This happens because one of the first impressions we have of a business is based on appearance, which is essential to think about when we talk about consumer experience. 

Developing ways to attract consumers and make them feel identified and comfortable when coming into contact with your brand is extremely important, as it can bring financial returns and consolidate the business image. 

This concern is part of a strategy calledcustomer experience, or consumer experience, which consists of a constant concern with the moments experienced by the customer that establish a bond between them and an organization. When the experience is effective, it guarantees a prosperous relationship, building customer loyalty - that is, guaranteeing that they will do business with you again.

Uniforms play a big role in this process, being used as a resource not only to identify employees, but also as a tool for building the brand and experience with the company - since, when well thought out, it represents the image and ideals of the place.

But, for For all this to happen, the pieces need to be constructed with fabrics, colors and materials that have to do with the principles, values ​​and purposes of your business. It is also necessary to consider the type of activity it provides and the type of message it wants to convey to consumers. 

If you want to integrate your uniforms into your customer experience strategy, you can count on the Office Collection! Get in touch by clicking here. 

Do you want to help your company's employees preserve their uniforms and always have them clean? Access now: E-book How to Take Care of Yours Uniform?